December 2009
26 posts
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Tata DoCoMo - Facebook, Orkut, Twitter
Tata DoCoMo is a brand which is pretty serious about its Social Media presence. Well I was working on the social presence of a brand and wanted to see what split can I expect across Facebook, Twitter and Orkut if I push all equally in their respective networks and externally too.
What Tata DoCoMo does is that it usually makes a landing page for its contest and then advertises this contest all...
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Social Network Ad Spending 2010
So was reading this article and it had the usual Social Media gyaan and some estimated figures for Ad Spending in 2010. But there was this one particular line which was really interesting:
Marketers will continue to make social networks a priority for 2010, but a significant portion of their spending will go toward building and maintaining a social network presence. Paid social network...
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Telecom in India 2010
Was seeing ET Now the other day and there was this hot-shot investment banker who was talking about his predictions of 2010. Not sure who he was, but apparently he had made a killing on Unitech (Bought at Rs 100 and sold around Rs 8000).
So this guy wasn’t bullish about the telecom sector at all. Since competition is going to massive there won’t be any stability. While this is...
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Fastrack - MyEXbox
An interesting campaign to say the least. I’m not sure how many will actually comprehend this campaign though.
Why am I writing about this?
Firstly it has a UGC (User Generated Content) angle to it and also I’d mentioned in one of the Lets Crack episodes that in 75 months all advertising is going to have a digital-web aspect to it and is actually going to be a call for action for...
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Ambush Marketing?
Last night I was enlisting the reasons I hate Vodafone and why I’m going to shift once the number portability thing came about.
It got me thinking though. These lists often get very popular. I’m sure if one of those many twitter celebrities in India were to ever publish such a post, it’ll get a massive no. of comments, re-tweets etc.
Can this actually be influenced? Imagine if...
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Reading about yourself!
Have you ever read about yourself? As in has a ‘writer’ actually written about you, without revealing your identity of course.
…you feel like answering a few lines, leaving a fewing annotations here and there and maybe a post-it note too. But then you just end up book-marking it. Because at times its just better to let it be.
No vengo a conquistar corazones, sino para ganar...
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Accidental Billionaires!
Just ordered the book Accidental Billionaires. Its a book about the founding of Facebook by Ben Mezrich. Even though CNET didn’t have a nice review about this book…I still want to read it.
The article which really inspired me was this one by Larry Cheng: Where in the world is Eduardo Saverin?
Every company has its shades of grey’s. I once worked at a start-up too where I faced...
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LetsCrack.com - Episode 2 →
The 2nd episode of LetsCrack has been uploaded. I give a lil too much gyaan in this ep :-)
Stuff covered:
Google LivingStories WTF is Sanalika? My funda about how Orkut got popular in India Facebook search? Shaadi.com sucks Social Gaming gyaan MandiOnWheels COD model in India? Aamir Khan - ARG campaign
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2010 Travel Resolution
To visit:
3 countries - I think this will be most likely turn out to be 2 countries…but no harm in trying for 3. Cambodia is definitely going to be one of the countries.
India - Apart from all the Goa trips…
Will complete 2 out of these 3 itinerary’s:
Rohtang - Spiti - Leh / Ladakh
Kerala: Periyar - Kanyakumari
Sikkim or further North East (Kaziranga, Arunachal etc)
Some...
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2010 Prediction for Digital Marketing
Just one main prediction…
We’ll start seeing a lot of 360 degree advertising campaigns which culminate on the Web. i.e. TV, Radio, Newspapers, Outdoor etc all driving traffic to web properties. How mobile syncs into this will be interesting too.
After 74 months…ALL campaigns in India will be promoting web presence.
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The Aamir Khan ARG!
Feels nice to be involved in this campaign!
So what is the whole thing about? Aamir Khan has disappeared - 2 weeks before the release of his movie 3 idiots. Call it innovative marketing…but its a truly unique campaign!
Don’t want to talk much about it, so here are some links:
The Site: http://www.idiotsacademy.com
Youtube Channel (With all videos) -...
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Cricket (Joke)
Just read this joke…and its kind of funny…
Cricket - a little known fact… The first testicular guard (box) was used in cricket in 1874 and the first helmet was used in 1974. It took 100 years for men to realise that the brain is also important.
via: http://jollygoodjokes.com/ver2008_joke.asp?at_num=8840
Enlightenment!
So I was talking to this friend who’d recently broken up from a 6 year old relationship! (Well she calls it technically 5 - because one year they were just fighting!)
So anyways she said something pretty profound…
“I can’t believe I wasted 5-6 years of my life on such a guy.”
Cruel world!
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Some more Social Gaming gyaan (Pet Ville update +...
I’m working on Social gaming, so I guess I’m allowed to write excessively about it. So anyways…
…you remember my prediction some days back about PetVille? Well they’ve already 6 million users! So I’m on track :D
Also there is this other company - CrowdStar - they are the ones who started the entire fishing craze on Facebook.
Their first successful app was the...
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Working on a desktop!
So finally switched to a desktop! A 21 inch screen monitor is awesome to work on! :D
I was sick of lugging the work laptop everyday especially since I had a better laptop back at home to work on!
Woah! This screen is just so huge! Make me smile :-)
Now time to get to some wire-framing!
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Shaadi.com - Are you fking serious?
These are the 3 Ads which I can see right now on the RHS panel of my Facebook account. Shaadi.com? Are you serious?
Why can’t I see these girls on the homepage of Shaadi.com? I mean I doubt any semi-clad girl will ever put such a picture of her on a desi-matrimonial site.
Is this your Social Media strategy?
Is this being done by your agency? Do you know they are fucking you over? Why...
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Social Gaming War! Zynga vs Playfish!
So Zynga has launched PetVille and within 3 days its already got 1 million registered users.
PetVille is completely directed at Playfish’s PetSociety. i.e. Playfish’s main game for nearly a year!
Things are going to get really interesting since Playfish has been acquired by EA. They will have to prove their nimbleness now and try to stay ahead of the game. Because by my estimation,...
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Whose fooling who?
I think I’m a born seller. Trust me I can sell anything to anyone. But I choose not to sell. Selling is like a hobby. I’d never want my hobby to become my work. That would just take the charm out of the hobby.
Selling is not always fooling the buyer. But at times a Seller will select a Fool as the buyer so that he doesn’t have to fool a regular buyer but just make a fool buy....
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Selective listening and conversations
There is this thing about conversations…you’ll always remember a few words or a line to recall it.
On a daily basis we have so many conversations and its like mentally we just tag these conversations. Maybe comparable in the digital world to the folksonomy funda behind Digg and Delicious or maybe even blog posts.
Like the last time I chatted up with dad all I remember is ‘Buy a...
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Patience
‘Being patient won’t get you anywhere.’
- Varun
I kinda agree. At least these days…you have to go get what you want. Either before time runs out or someone else gets what you want.
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Success?
Dictionary.com defines it as the favorable or prosperous termination of attempts or endeavors.
Hmm….
How does one really define success?
Was seeing Roadies, this popular entertainment show on MTV (India) and they asked a guy to define success and he couldn’t. I mean he said something like he wanted his parents to be happy. And when asked what would make them happy…he said...
December 4th (again)
I’m not sure why I’m posting this! Home on a Friday night at 8pm! Don’t remember the last time that happened.
Been a crazy / weird / embarrassing last few days. I guess thats why I’m posting this. Just like a memory for when I read it.
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Aaj pehli tareekh hai!
Before leaving my previous company, I’d worked on an application which did really well. It was http://apps.facebook.com/happy-diwali
It garnered nearly 1 lakh users in the matter of a couple of days and peaked on Diwali. I hope either the brand or my previous company reads this and realises that they should modify the app now. Virtual gifting has got great potential and this can lead to...
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A parameter of success?!
When an online co. bans Facebook in its office because of the obssessive nature of its employees towards a social game. Then as a company which has made the game…you know you’re doing a good job!
:-)