Pepsi and Coke on Social Media
Pepsi to spend big on Social Media:
This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is calling The Pepsi Refresh Project, debuting in 2010.
Meanwhile Coke is doing this fantastic project via which 3 ambassadors are going to travel 206 countries in 365 days to find out what makes people happy! I wish I was part of this campaign :-)
Expedition 206:
Starting January 2010, three happiness ambassadors will begin an unprecedented journey to all 206 countries where Coca-Cola is sold. That’s 14 more countries than are represented in the United Nations! Their mission is to seek out “what makes people happy” around the world.
These “happiness ambassadors” will search for and share the optimism and happiness of Coca-Cola from Afghanistan to Zimbabwe and everywhere in between. Their route will include some pretty amazing venues including- the Winter Olympics in Vancouver, the World Cup in South Africa and the World Expo in Shanghai.
Throughout the year-long journey, these Happiness Ambassadors will be sharing their blog posts, tweets, videos, interviews and pictures so you can follow their adventures in every country along the way.
See the introduction video of this campaign here.
Note: In Mashable’s list of the most social brands of the year…
Pepsi was at #73 while Coca-Cola was at #31
