Likers vs Fans (Facebook)
I don’t like the whole ‘Like’ revolution going on Facebook. I mean the social graph and all is cool but FB should have let ‘Fans’ be fans and shouldn’t have changed them to Likers.
1,234,334 are FANS of Chelsea FC
vs
1,234,334 users LIKE Chelsea FC
Well the above example is mainly for teams and celebs.
Whats worse is that now - your ‘Fans’ who could be termed as evangelists…more on the lines of people who love you have now been changed to people who merely like you.
An entire page on Facebook has now been equated to a simple status update (which could be liked).
Like is such a relative word.
Think about it. Its so relative. There are so many degrees to ‘liking’ something.
Maybe they’ll put up a little heart option soon too and a dis-like feature too!
So people have love / like / dislike you and your brand.
