Facebook Internet Education Program
I hadn’t heard of the ‘Facebook Internet Education Program’ in India till I met a facebook employee yesterday who heads user acquisition in India along with a few countries.
She mentioned that they currently have an ‘Internet Education Program’ live in 30,000 cafe’s across India! Woah! I doubly asked for a confirmation on this.
So what’s this program?
Apparently it’s about getting people web-literate. A user is taken online. Shown and registered on Facebook apart from I’m assuming a dozen other sites?
He’s shown how he can use facebook, what are applications, what are pages etc.
Great initiative! But why would Facebook undertake something like this?
Simple math…
Let’s assume that these cafe’s educate a minimum of 1 user per day.
This means 30,000 new FB users per day.
i.e. 900,000 new FB users per month.
So FB can acquire pretty much 1 million new users per month by doing this.
If they are paying per cyber cafe owner Rs 5,000 per month.
This would be Rs 15,00,00,000 (15 crores per month).
Approx $3M per month. At an average cost of Rs 150 per user.
Now what’s messy?
Working at a company which owns nearly 100+ gaming cafe’s across India…I can imagine the logistical nightmare a project like this would take to track, report and pull-off on such a large scale.
Total number of registered cyber cafe’s in India is also a very dodgy issue.
Apart from that last I heard was ibibo tried something like this across cafe’s in India and reporting and tracking something like this is insane.
Anyways if Facebook is pulling something like this off…
Evil Genius!
